ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Discussion questions to stimulate debate and encourage further study.

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Principles of Marketing is the marketig introduction to marketing. You have selected an online exam copy, you will principls re-directed to the VitalSource website where you can complete your request View online at VitalSource. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Please note that the product you are purchasing does not include MyMarketingLab. If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support.

These are the steps you need to take: End of chapter questions give students the opportunity to revise the material presented and to check their prihciples of it. Sign in to the Instructor Resource Centre. Go to the TestGen website to download software, upgrade, and access “getting started” TestGen resources.

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Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab marketong as you will need a course ID from them before you can principlrs access to the system. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application.

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Marketing channels and logistics Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.

Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.